Bringing total quality to sales – Cas Welch - Pete Geissler – ASQC Quality Press – 1992 – Blanda

**Bringing total quality to sales**: Contents:

Foreword

Preface

Quality, Customers, And Flies In the Soup

Chapter 1:

A sale Isn't A sale anymore -It's An Experience for the Customer and a process for the seller

Chapter 2:

Requisites for total quality in sales

Chapter 3:

Measuring the quality of the sales function

Chapter 4:

Getting Started: Self-Assessments of the 10 requisites

Chapter 5:

Getting Started: Tools to identify and implement opportunities for improvement

References

Bibliography

Index.